PALAZZO served as the exclusive financial advisor to Lockard & Wechsler Direct (LWD), a performance video agency on its sale to McKinney, a full-service marketing agency and part of the publicly-traded communications network, Cheil Worldwide. Founded in 1991, LWD has a decades-long reputation as a leader in performance video tactics, blending science, art, and culture to drive ROI for video marketing across the linear and connected TV (CTV) landscapes. LWD’s acquisition will allow McKinney to extend its competencies in the fast-growing CTV and video space, increasing client’s reach and ability to meet end-customers across all stages of the media mix, from digital and social to linear and CTV content, all supported by best-in-class direct and programmatic execution.
EXPERIENCE
150+ M&A transactions in our sectors
Managing Directors have decades worth of experience in investment banking and operations in the industries we serve