Brad Brinegar
Partner, Chairman, CEO, McKinney
Brad has led Durham, North Carolina-based McKinney since 2002. Since his arrival, McKinney has doubled in size by building one of the most innovative businesses models in the advertising industry, one that blurs the line between traditional and digital media. As a result, McKinney has been recognized as one of the nine best agencies in the country by Advertising Age and as one of a handful of agencies setting the standard for creativity in advertising by One Magazine.
McKinney’s launch campaign for the Audi A3, “The Art of the Heist,” remains a paradigmatic example of communications integration and innovation and was a pioneering success in social media. Work for Audi, Sony, Travelocity, Polaris Industries, NASDAQ and others have earned 20 Effies over the past seven years. This ranks McKinney ninth out of over 130 agencies winning the American Marketing Association’s recognition of communications-driven business success. McKinney’s clients also include Nationwide Insurance, Sherwin-Williams, Gold’s Gym, Coldwell Banker, Nike, Newell-Rubbermaid and Abbott Laboratories EAS Sports Nutrition.
Brad is on the board of the American Association of Advertising Agencies (AAAA) and founding chairman of the Interactive Advertising Bureau’s (IAB’s) Agency Advisory Board.
An anthropology major at Dartmouth College with a finance MBA from Columbia University, Brad spent two decades at global advertising giant Leo Burnett in Chicago. He rose from trainee to CEO of Leo Burnett USA
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McKinney
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