PALAZZO served as exclusive financial advisor to Exverus Media, a highly decorated Los Angeles-based media agency recognized as Adweek’s 2024 Breakthrough Media Agency of the Year, in its strategic acquisition by Brainlabs, an independent, full-service, media agency. Exverus Media, which manages $100M+ annual media spend, has earned industry-wide recognition for pioneering data-driven media planning across traditional, programmatic advertising, retail media, e-commerce, paid search, paid social, and analytics. The move significantly enhances Brainlabs’ full-funnel media capabilities in the U.S. which, combined with its existing team and products, will allow it to operate as a single agency of record for all media channels. It also marks Brainlabs’ expansion into the West Coast market complementing its existing strong East Coast and Midwest presence.

PALAZZO served as exclusive financial advisor to Common Thread Collective, a top growth agency for direct-to-consumer e-commerce brands, in securing an investment from The Acacia Group, investors in transformative technology and services companies. This alliance brings together CTC’s creative and data-driven marketing engine with Acacia’s investment capital and deep expertise in scaling digital-first businesses. CTC, founded in 2012 by CEO Taylor Holiday in Costa Mesa, California, has built a distinctive reputation for helping e-commerce brands to grow profitably. The company combines proprietary data tools, financial planning, creative strategy, and performance marketing to empower e-commerce brands generating $10 million to $100 million in revenue to scale their bottom line profit.

PALAZZO served as the exclusive financial advisor to Lockard & Wechsler Direct (LWD), a performance video agency on its sale to McKinney, a full-service marketing agency and part of the publicly-traded communications network, Cheil Worldwide. Founded in 1991, LWD has a decades-long reputation as a leader in performance video tactics, blending science, art, and culture to drive ROI for video marketing across the linear and connected TV (CTV) landscapes. LWD’s acquisition will allow McKinney to extend its competencies in the fast-growing CTV and video space, increasing client’s reach and ability to meet end-customers across all stages of the media mix, from digital and social to linear and CTV content, all supported by best-in-class direct and programmatic execution.

PALAZZO served as the exclusive financial advisor to Donut Digital, a creative-led performance marketing agency based in Manhattan Beach, California, on its sale to New Engen, a leading digital marketing agency. Founded in 2021, Donut Digital has established a reputation as one of the most innovative and fastest growing performance agencies through a highly differentiated creative-centric approach and efficient in-house production capabilities. Donut Digital’s acquisition will allow New Engen to create a full-service content studio, meeting client needs across all stages of the customer journey, from short form video and user generated content, to premium CTV/OTT content.