PALAZZO Advises Ampush on its Sale to Tinuiti, a Portfolio Company of New Mountain Capital

The acquisition of Ampush deepens Tinuiti’s social offering and adds Ampush’s integrated proprietary tech to connect and optimize social creative and data

PALAZZO is pleased to announce it has served as exclusive financial advisor to Ampush, a leading growth marketing agency with a core focus across social platforms that provides end-to-end performance creative and customer acquisition capabilities, on its sale to Tinuiti, a portfolio company of New Mountain Capital. Ampush is a leading growth marketing agency with a core focus across social platforms that provides end-to-end performance creative and customer acquisition capabilities. The acquisition of Ampush expands and complements Tinuiti’s already industry award-winning paid social capabilities, in addition to now providing clients access to distinctive end-to-end social, creative, and measurement capabilities that leverage data through industry-differentiated technology.

Founded in 2010, Ampush is based in New York City with nearly 90 employees, with an additional presence in San Francisco and remotely. Ampush partners with fast-growing e-commerce and subscription commerce brands including Instacart, Blenders Eyewear, and STARZ. Ampush quickly made a name for itself by catapulting digitally-native brands to new levels of profitable customer growth. The Ampush tech stack and social capabilities has proven the ability to use novel technologies and tactics to connect the right consumers with the right brands.

The acquisition brings Tinuiti clients:

  • Performance Creative for Social: Agile creative production including access to graphic designers, videographers, UGC-content production, proprietary content sites, and influencer relationships to optimize messaging for growth.
  • Customization throughout the funnel: Rigorous testing and optimization of the connection between “pre-click” ad creative and audiences, with “post-click” curated landing pages, checkout flows and personalized experiences.
  • Analytics that unlock strategy: Proprietary tech that integrates across any data source and empowers teams to use client-specific insights and find otherwise invisible strategies to win. Unique and advantageous solutions to build an edge in marketing.

Zach Morrison, CEO at Tinuiti, said: “With Tinuiti’s acquisition of Ampush, we’re unlocking a new level of social capabilities for clients designed not only for today’s landscape, but for long term success – an end-to-end offering with expertise that combines creative with differentiated landing page technology and data. Not only are they the right business fit, they are also the right cultural fit who shares similar values and core philosophies for creating employee happiness and establishing an environment that empowers its employees with a culture of ownership.”

This deal marks the third acquisition since 2021 for Tinuiti, following the purchase of The Ortega Group, an Amazon-specialist agency in March 2021, followed by Bliss Point Media in August 2021, formally launching Tinuiti’s Streaming+ division. Ampush CEO Jon Oberlander, will lead the Tinuiti Social Division as EVP, Social and report to Tinuiti’s Chief Solutions Officer, Obele Brown-West.

Jon Oberlander, EVP, Social at Tinuiti said: “Since our founding in 2010, Ampush has built a reputation as a best-in-class social agency driven by a performance-oriented culture of ownership and innovation. We believe in the effectiveness of our unique approach — leveraging both technology and creativity to solve for the entire customer acquisition journey, impression all the way through conversion, to drive unprecedented growth for our clients. Today, we’re incredibly excited to bring this approach to Tinuiti, combining our talented teams and offering our clients even stronger technology-enabled solutions across the full breadth of their portfolios.”

In addition to their shared business approach, Tinuiti and Ampush align deeply on company culture. Both firms believe in revolutionizing work by prioritizing a culture of ownership and in nurturing an inclusive environment that is ultimately driven by employee happiness. This shared sentiment and an overarching commitment to retaining and attracting talent is evident in Ampush’s impressive roster of industry veterans and exceptional leaders.