PALAZZO served as the exclusive financial advisor to Donut Digital, a creative-led performance marketing agency based in Manhattan Beach, California, on its sale to New Engen, a leading digital marketing agency. Founded in 2021, Donut Digital has established a reputation as one of the most innovative and fastest growing performance agencies through a highly differentiated creative-centric approach and efficient in-house production capabilities. Donut Digital’s acquisition will allow New Engen to create a full-service content studio, meeting client needs across all stages of the customer journey, from short form video and user generated content, to premium CTV/OTT content.
Transaction Category: Marketing Services
True Independent Holdings Acquired by Meet The People, a Portfolio Company of Innovatus Capital Partners
PALAZZO served as exclusive financial advisor to True Independent Holdings, parent company of True Media, True Media Canada, Coegi, and RADaR, on its sale to Meet The People, the innovative alternative to the big advertising holding company model and a portfolio company of Innovatus Capital Partners. Founded in 2005, True Media quickly built a reputation for strong strategically-based planning and aggressive client advocacy in media negotiations. With more than 200 employees and offices in both the US and Canada, along with capabilities that include media planning and buying, a programmatic trading desk, and a data and analytics unit, TIH represents a significant addition to the growing MTP roster.
GUT Acquired by Globant
PALAZZO served as exclusive financial advisor to GUT, Cannes Lions 2023’s Independent Network of the Year, on its sale to Globant, a digitally native company focused on reinventing businesses through innovative technology solutions. GUT has employees across seven offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, and Amsterdam. The acquisition will boost Globant’s technology and creative offering, taking it to a new level, and support GUT’s expansion to new markets and industries while leading the inception of technology into advertising.
Ampush Acquired by Tinuiti, a Portfolio Company of New Mountain Capital
PALAZZO served as exclusive financial advisor to Ampush, a leading growth marketing agency with a core focus across social platforms that provides end-to-end performance creative and customer acquisition capabilities, on its sale to Tinuiti, a portfolio company of New Mountain Capital. Ampush partners with fast-growing e-commerce and subscription commerce brands including Instacart, Blenders Eyewear, and STARZ. The acquisition of Ampush expands and complements Tinuiti’s already industry award-winning paid social capabilities, in addition to now providing clients access to distinctive end-to-end social, creative, and measurement capabilities that leverage data through industry-differentiated technology.
Evolution Road Acquired by Inizio
PALAZZO served as exclusive financial advisor to Evolution Road, a digital innovation company in life science omnichannel, digital marketing and digital health strategy, on its sale to Inizio. Evolution Road offers a range of strategic marketing services which help clients make data-driven strategic decisions to plan, execute and measure highly effective digital and omnichannel marketing programs, meet their brand objectives and improve real-world outcomes. As a result of the transaction, Evolution Road will become part of Inizio’s MarComms business unit, Evoke. Evolution Road will enhance Evoke’s commercial innovation offering, digital health solutions, and end-to-end omnichannel suite of services.
Outloud Media Acquired by BBTV
PALAZZO served as exclusive financial advisor to Outloud Media, a Detroit-based creator economy business with expertise distributing and monetizing creator content across multiple social media platforms like Facebook, on its sale to BBTV. The acquisition bolsters BBTV’s Multi-Platform Partnership solution, which provides content creators additional revenue across multiple social platforms. With a substantial and growing roster of prominent creators, Outloud Media has a strong reputation for proven distribution and revenue generation. Outloud Media’s existing operations and expertise will help drive incremental higher margin Base Solutions revenue for BBTV and its content creators.
ERGO Acquired by Shift Paradigm, a Portfolio Company of Growth Catalyst Partners
PALAZZO served as exclusive financial advisor to ERGO, a world-class email marketing company, on its sale to Shift Paradigm, a portfolio company of Growth Catalyst Partners. ERGO enhances advanced digital marketing personalization at scale, helping marketers leverage data and insights to auto-generate dynamic content email modules for a truly individualized one-to-one customer experience. By deepening its expertise in the areas of channel, campaign, and customer engagement, Shift Paradigm continues to pursue its vision of accelerating value creation through digital transformations that change how companies grow and engage with customers.
OeP Acquired by Acosta
PALAZZO served as exclusive financial advisor to OeP, a best-in-class eCommerce agency providing a 360-degree solution to help brands and manufacturers maximize their sales on Amazon, on its sale to Acosta. OeP helps their customers grow by optimizing content, conducting comprehensive SEO/SEM campaigns, and building powerful brand presences for eCommerce companies. The combination of Acosta and OeP provides clients with an end-to-end suite of digital commerce services that enable them to maximize business on Amazon and key retailer.com platforms.
Raybeam Acquired by Dept, a Portfolio Company of The Carlyle Group
PALAZZO served as exclusive financial advisor to Raybeam, a software engineering and analytics consulting firm, on its sale to Dept, a global digital agency and a portfolio company of The Carlyle Group. Raybeam develops custom data-centric applications and software to help brands like Google, eBay, SPARC, Herman Miller, Videoamp, and Meta navigate their big data challenges, increase revenue, and optimize costs. With 100+ engineers and consultants across offices in Newburyport, MA, Mountain View, CA and Austin, TX, Raybeam will accelerate its global growth by joining Dept.
Lamark Media Received an Investment from TruArc Partners
PALAZZO served as co-financial advisor to Lamark Media, an integrated digital marketing company, in securing an investment from TruArc Partners. Lamark Media offers digital marketing solutions, with specialization in e-commerce, lead generation, and digital customer acquisition strategy, and has clients ranging from emerging brands to Fortune 500 companies for both consumer and business-to-business initiatives. The newly formed partnership will provide Lamark Media with strategic support and significant capital resources to advance the Company’s growth strategy. This includes increased investment in people, capabilities, and technology, as well as the continued strategic acquisition of complementary businesses that augment and expand Lamark Media’s existing skill sets.