PALAZZO served as exclusive financial advisor to BEAM, a premier experience design, digital marketing and technology consultancy on its sale to MERGE, a premium creative, marketing and technology company backed by Keystone Capital. The transaction dimensionalizes MERGE’s business across its U.S. markets and bolsters the company’s offerings in experience strategy and design, CRM and platform development. In turn, MERGE offers BEAM and its client partners increased creative and technology depth as well as robust media and contact planning capabilities.
Transaction Category: Technology Services
89 Degrees Acquired by Iris Worldwide
PALAZZO served as exclusive financial advisor to 89 Degrees, a Boston-based strategic consulting firm that leverages its expertise in advanced marketing analytics, marketing technology enablement, customer journey management and loyalty programs to drive more profitable customer relationships. As part of the transaction 89 Degrees will rebrand to Iris Concise, part of the Iris Worldwide network. Iris Worldwide is a thriving micro network of over 1,000 people in 14 locations across the globe that delivers a multitude of fully integrated services within creative, consulting and mar-tech to some of the most progressive companies around the world.
Schireson Secures Capital From KeyBank
PALAZZO served as exclusive financial advisor to Schireson Associates, a strategic data science consulting firm, in securing capital from KeyBank. Headquartered in New York, Schireson Associates helps global companies decode rapidly shifting marketing forces and market dynamics. The Company’s world class data scientists and industry leading strategists transform businesses and optimize for better outcomes and efficiencies.
TandemSeven Acquired by Genpact
PALAZZO served as exclusive financial advisor to TandemSeven, a digital customer experience consulting firm, on its sale to Genpact, a global professional services firm focused on delivering digital transformation for clients. Headquartered in Boston, MA, TandemSeven’s team of consultants, technologists, and designers, as well as its UX360 customer analytics technology, delivers customer and digital experience innovation consulting using design thinking at its core. TandemSeven’s ability to design better customer experiences complements Genpact’s digital capability aimed at transforming business processes end-to-end.
Clearhead Acquired by Accenture
PALAZZO served as exclusive financial advisor to Clearhead, the digital optimization company, on its sale to Accenture. Clearhead, based in Austin, Texas, helps brands continuously test, redesign and personalize digital customer experiences and digital products to optimize business outcomes. The acquisition bolsters Accenture Interactive’s full suite of personalization and digital customer transformation practices spanning experience design, marketing, content and commerce.
NorthPoint Digital Acquired by Ernst & Young
PALAZZO served as exclusive financial advisor to NorthPoint Digital, a leading NY-based digital, technology and design solutions firm, on its sale to Ernst & Young (EY). NorthPoint Digital architects, builds and implements cohesive technology platforms that can power large scale websites, apps and portals across a variety of devices. The addition of NorthPoint Digital further enhances EY’s digital innovation and user experience services by adding a broad array of web technologies, content management systems (CMS), database technologies, search tools, back-end integration and front-end development tools.
Flying Point Digital Acquired by Women’s Marketing, Inc, a Portfolio Company of PNC Riverarch Capital
PALAZZO served as exclusive financial advisor to Flying Point Digital, a performance-based digital marketing agency specializing in retail and e-commerce, on its sale to Women’s Marketing, a leading media strategy and buying firm based in Westport, CT, and a portfolio company of PNC Riverarch Capital. Flying Point Digital offers a full suite of consultative and interactive services in digital strategy consulting, SEO/SEM, content marketing, social media, and website optimization.